ART HOUSE
BRANDING
FILM FOR ALL.
In this collection, a logo family was created for a uniquely designed movie theatre, where bringing alternative film to the masses is the focus.
To highlight the artsy, welcoming, and casually chic personality of the brand, the mark was minted in a modernized Art Deco style. The symbol was created as a reimagined take on the star bursts seen in Art Deco imagery, as well as a nod to cinematic iconography. The word mark was created using a bold sans serif type to keep the design modern and fresh, and to give the overall mark standing power.
