GREEN SPACE
BRANDING
BUILDING CONNECTION.
In this series, a brand identity was created for the landscape architecture firm, Green Space. With their mission to enrich the urban experience by connecting people to nature, the focus of this series of designs was to highlight the themes of connections and community.
The primary goals in creating this visual identity were to build a mark, and a collection of materials, that are approachable, friendly, and speak to not only the Green Space audience, but also to the community at large. From this the concept of the graphic tree illustration was created which is surrounded by a circle element. The tree is set to represent what it is the company does and creates – landscape architecture, arboriculture, green roof design, and more. While the circle is a symbol of their commitment to growth and connection with the community.
