LADIES FIRST
BEAUTY IN EQUALITY.
Here a desktop and mobile web design was created for the organization Ladies First.
A web-based resource for parents and educators looking to break down patriarchal norms and promote conversations surrounding feminism and equality. The focus on the site is education for women and girls, bridging the gender gaps, and promoting equality at every age.
The overall goal was to create a design that was both mature and approachable. A word mark was created to set the tone for the site, and relaxed copy and imagery was used throughout. The result is a design that is fun, casual and welcoming.