PLAY
SERIOUS PLAY.
Here a unique identity, and social media elements, were created for the for the conscious game andÂ
toy website, Play.
With a focus on fun, the brand logo was created using a simple script and analogous colour palette. The goal was to create a mark that was friendly, fresh, and readable at any size. An analogous colour palette was chosen for its ability to compliment the use of a wide range of imagery, and the social elements were created keeping the full grid in mind.
